PAUL
GARRETT

Oversee the YouTube channel, podcast and social content for racing analyst Daryl Carter.

Develop content ideas and formats, oversee production and editing, manage YouTube packaging, thumbnails and publishing, create short-form and social content, and use audience performance to help shape future output.

The role combines editorial judgement, production, YouTube management and audience growth, with the content helping generate more than 100 paying members in its first three months.

Worked closely with Betfair's football and horse-racing social and content teams across podcasts, YouTube and social.

Produced and edited recurring football and racing podcasts, developed branding and graphics, created short-form clips and social assets, worked with presenters and contributors and managed fast-turnaround publishing around live sport.

The work often required taking a long-form recording and turning it into an entire content package across video, audio, YouTube and social, while working within brand and compliance requirements.

Also executive produced larger projects for Flutter, including a major content project for a 16K display involving more than 40 specialist roles across production, design, animation and post-production.

Edited YouTube content using racing footage, archive and event material.

Worked editorially with existing footage to find stories and moments that could become platform-specific content rather than simply republishing broadcast material.

Worked closely with TalkTalk's in-house producer creating digital video content for Facebook and YouTube.

Produced social advertising alongside educational and help-led YouTube content based around common customer questions.

The work ranged from promotional films to practical content designed to answer what customers were actively looking for.

Executive produced social content for Plusnet through Accenture.

Worked with the in-house director, assembling and managing the crew and production team required to deliver the films.

Work with the British Paralympics classification department overseeing animation and video projects explaining the classification process.

Manage creative and production delivery, helping turn specialist and sometimes complex subject matter into clear visual communication.

Produced advertising campaigns for Secret Escapes across the UK, Germany and Austria.

Oversaw production and post-production across multiple territories, adapting campaigns while maintaining consistent creative and brand standards.

Managed a long-term content relationship with NatWest, producing monthly video content for its in-branch screen network from the bank's Edinburgh team.

Worked directly with the client to plan, produce and deliver an ongoing stream of branded and informational content across a five-year relationship.

Executive produced a brand film for Moonpig, managing production and post-production through Stoke & Dagger.

Worked with OMD's social and content teams across clients including Channel 4, Celebrity Cruises, Hasbro, London Midland, Grey Goose and Southern Rail.

Projects covered social video, branded content and campaign production, including live-stream content for Walkers.

Executive produced six films for Discovery for the Edinburgh TV Festival, with an overall production budget of approximately £100,000.

Led a multidisciplinary team including a production manager, director, motion designers and 3D designers, overseeing the project from brief through to final delivery.